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香港 • 中文
Investment strategies
Sport and fitness: Workout meets growth Is the sports and fitness market a good fit for investors?
Sport and fitness are on trend - and the market reflects this growing enthusiasm. Fitness studios and classes, sports equipment and apparel, as well as digital gadgets such as wearables and hybrid athleisure accessories for the gym, everyday life and leisure, represent a powerful growth market worldwide. Innovative companies have long been benefiting from these trends. Is the sector also worth a closer look for investors?
从 Dr Tilman Dumrese, Senior Equity Specialist Europe, LGT Private Banking
日期 2026年10月30日
閱讀時間 7 minutes
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Sport and fitness are more than a leisure trend - they also offer economic potential. © Hinterhaus Productions/Getty Images
Summary
Driven by their growing social and health-related importance, the sports and fitness sectors have been trending for the past five years, showing a consistent trajectory of continued organic growth.
Within the overall market for sport and physical fitness, health and fitness services, sporting goods and equipment, and newer digital and virtual offerings, including wearable devices, stand out.
Hybrid digital services and analytical gadgets in particular, from the metaverse to wearables, as well as sports fashion reflecting greater lifestyle awareness (known as athleisure wear), are delivering strong performance.
Almost half a century has passed since fitness and sport first entered the mainstream: "Let's get physical", sang Olivia Newton-John in 1981, and a year later Jane Fonda released her first aerobics videos. Since then, sport and fitness have steadily built muscle, becoming far more than simply club activities, personal hobbies or a means of controlling weight.
Growing health awareness, from weightlifting teenagers to older adults who enjoy hiking, sociocultural shifts towards a vita activa, and the desire to remain competitive in the workplace and society are all increasing demand for a healthier, fitter self.
In an increasingly older, more health-conscious and affluent society, preventive healthcare, self-optimisation and virtual sport and lifestyle communities have now joined the traditional Olympic aspiration of "Faster, Higher, Stronger - Together". A wide variety of companies are responding to this shift with digitally enhanced business models and innovative strategies.
Global fitness boom: A thriving overall market and dynamic subsectors
It is therefore hardly surprising that the physical activity market as a whole is flexing its muscles. Following a one-off, pandemic-related contraction of 14% in 2020, its three core areas - (a) sport and active recreation, (b) fitness, and (c) mindful movement practices such as yoga and Pilates - have enjoyed strong growth again since 2021.
In 2024, the market reached a value of USD 1143.9 billion. With average annual growth of around 5% expected between 2025 and 2029, the market is projected to expand to USD 1463.6 billion by 2029 - not growth fuelled by anabolic steroids, but healthy, organic growth.
More than 91 % of global spending on physical activity is concentrated in just three regions: North America, Europe and Asia-Pacific.
North America is the clear frontrunner, with per capita spending of USD 1151 per year in 2024（https://globalwellnessinstitute.org/wp-content/uploads/2025/11/2025-GWI-WE-Monitor_DIGITAL-FINAL.pdf）- significantly higher than in Europe (USD 313) and Asia-Pacific (USD 74).
Together, the US and China account for around 50 % of global spending, making them by far the most important individual markets. Meanwhile, performance and growth in the sports and fitness sectors of other geographical regions also have room to improve.
From an economic perspective, the performance of three subsectors within the overall physical activity market is particularly interesting:
The health and fitness club market
The sporting goods market
The wearables market
Modern fitness studios combine exercise and lifestyle, with an increasing focus on premium surroundings. © Emso.studio
1. Fitness market: Studios and digital offerings
Let us first look at the fitness market. Unlike product-driven sporting goods and wearable hardware, this is primarily a services and infrastructure market dominated by clubs. Services and infrastructure offerings include memberships at fitness and health clubs, fitness classes, personal training and digital training programmes optimised through data analysis and gadgets.
These segments of the fitness market are in good to excellent shape:
According to statistics portal Statista, the global health and fitness club market is expected to grow by an average of 7.5 % annually between 2022 and 2030, reaching a value of around USD 125 billion by 2030.