Brand Image & Reputation | Analysis Kantar Indian Ocean

Skip to content

TEL + 230 202 00 55 | EMAIL info@analysis.ms

Brand Image & Reputation kantarnew_hf6oa6（https://www.analysis.ms/author/kantarnew_hf6oa6/） 2026-09-24T10:16:44+00:00

Brand Image & Reputation

Knowing how your brand is perceived by your consumers.

It is important to understand the way your brand is perceived in order to assess whether it matches what you want to convey and whether it is aligned with your long-term and short-term strategies. Consumers’ perception allow you to determine if you are delivering on your brand promise and strengthen your brand positioning.

NEEDSCOPE

NeedScope is a unique brand planning system designed by Kantar to unlock the layers of brand image to help you build irresistible brands that drive strategic and competitive advantage. The NeedScope tools and models help you get to the consumers’ truth, to understand the emotive needs driving choice. With this tool, we can define the communication approach best suited to your target(s).

FIND OUT HOW IT WORKS

BRAND TRACKER

Kantar’s Brand Tracker is a monthly, quarterly, semi-annual or annual tracker based on market research studies. The objectives are to measure brand performance, brand awareness and that of the competition. It also identifies and measure image attributes and the brand’s visibility on the market.

GET MORE INFORMATION

ADS INTELLIGENCE