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Solutions – Consumer Insights kantarnew_hf6oa6（https://www.analysis.ms/author/kantarnew_hf6oa6/） 2026-09-24T10:17:14+00:00
Consumer & Trends
Understand your current and potential consumers through our on-demand solutions
Every business needs an interpretation of trends to understand how their consumer base thinks and feels. To better position itself on the market towards current and potential consumers, and in order to boost sales, insights are crucial. At Kantar, we identify and study different segments of your market through socio demographic and psychographic analysis, as well as lifestyle and trends analysis.
Our consumer insights are on-demand and readily available.
FUTURE LIFE
Future Life, previously known as Essence XYZ Intelligence, is a study carried out across the Indian Ocean region. A 360° societal study to identify, understand post-COVID impacts and anticipate changes in Mauritian society. Through this study, institutions, companies, associations and brands will be able to adjust their strategies accordingly. The themes below are covered: hierarchy of needs of Mauritius, social and cultural life, views on consumption and professional life.
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MILLENNIALS (GEN Y)
The Millennials (Gen Y) report aims at understanding the Generation Y. It looks at how Millennials live, their values and goals, and seeks to understand their online behaviours. The study also provides insights with regards to the Millennials’ spending habits (food, entertainment and shopping), as well as their driving and media consumption habits.
GET THE REPORT